The New Orleans Saints Logo’s Story

The New Orleans Saints logo is iconic, and it’s instantly recognizable for its French heritage and timeless design. Known as “le fleur-de-lis,” the emblem has been around since the early 17th century, linking it directly to a rich historical past. Today, it is a powerful representation of New Orleans, its football team, and its culture. Let’s dive into the history and meaning of the New Orleans Saints logo and explore how it’s changed over the years.

  • The New Orleans Saints’ logo stands for “le fleur-de-lis,” meaning “lily flower” in French.
  • It evokes a history of nobility and power.
  • The fleur-de-lis connects the Saints to the culture of New Orleans.

Early New Orleans Saints Logo Design

The original New Orleans Saints logo, created in 1967, was a straightforward, monochromatic fleur-de-lis. It was black and white, representing dominion and French history with simplicity and elegance. Even though this emblem has evolved over time, the core identity has remained intact, allowing fans to identify their team easily. The fleur-de-lis has continued to symbolize loyalty, dominion, and unity.

  • The 1967 logo was black and white.
  • It was one of the most recognizable sports logos from the beginning.
  • Its simplicity and elegance resonated with fans for decades.

History of the New Orleans Saints Logo and What it is

Evolution of the New Orleans Saints Logo

The New Orleans Saints logo has gone through several changes since its inception. In 2000, the team introduced a more streamlined design featuring gold, which symbolized nobility and royalty while maintaining the black and white contrasts. Minor modifications in 2012 gave it an aged feel to allude to the French Royal House’s reign over France. Then, in 2017, the fleur-de-lis was subtly updated with a slightly altered golden tone, which is noticeable only to a trained eye.

  • The logo was first updated in 2000 with the addition of gold.
  • Changes in 2012 gave the fleur-de-lis a vintage appearance.
  • The current logo retains the original style while adding modern touches.

The History of the New Orleans Saints Logo and What it is

Meaning of the Fleur-de-Lis in Saints Logo

The fleur-de-lis, a timeless French symbol, represents royalty, nobility, and heritage. For the New Orleans Saints, the logo embodies their historical connection to the city and the values of fairness and prosperity. However, this emblem has a complex past that some find controversial due to its association with the punishment of slaves in Louisiana. Despite this, the fleur-de-lis is deeply intertwined with the spirit of New Orleans and is beloved by many fans.

  • Represents royalty and nobility.
  • Once used as a symbol of punishment during the French Revolution.
  • A strong cultural icon now synonymous with New Orleans.

History of the New Orleans Saints Logo

New Orleans Saints Logo Today

Today, the New Orleans Saints logo blends striking gold and black tones, bordered by white outlines to highlight the fleur-de-lis beautifully. The current emblem keeps the simplicity of the original design, creating a timeless aesthetic that fans find emotionally resonant. This logo isn’t just a symbol; it’s a rallying cry for a community that loves its team. Even Sir Saint and Gumbo Dog, the team’s mascots, wear it proudly as they cheer from the sidelines.

  • The current logo is a blend of gold and black tones.
  • Its design resonates emotionally with fans.
  • Mascots Sir Saint and Gumbo Dog wear the logo with pride.

History of the New Orleans Saints Logo and What it is; Fans

Characteristics of the New Orleans Saints Logo


The New Orleans Saints logo’s core values have remained consistent over the years. Each iteration has kept the fleur-de-lis as its central symbol, ensuring that fans can easily recognize it. This consistency has built trust and loyalty among fans.

  • The logo’s central symbol remains the same.
  • Fans find the logo instantly recognizable.
  • Consistency has fostered loyalty in the fan base.


With its elegant and straightforward design, the New Orleans Saints logo stands out among NFL logos. The minimalistic approach makes it relatable and powerful, immediately capturing attention and evoking nostalgia.

  • The simple design is relatable and nostalgic.
  • Its minimalism makes it distinct from other logos.
  • Fans recognize the logo at first glance.


Thanks to its clean, simple design, the logo is easily adaptable to any marketing medium. From jerseys to merchandise and advertising, the logo scales beautifully across various channels while retaining its iconic personality.

  • The logo can be scaled easily across different channels.
  • Appears on a wide variety of merchandise and media.
  • Maintains its iconic personality on any platform.


Logos need to be not just eye-catching but also memorable, and the New Orleans Saints logo achieves this with its beautiful and clear design. People can easily recall the logo because of its distinctive fleur-de-lis symbol and gold, black, and white color palette.

  • The clear design makes it memorable.
  • The fleur-de-lis is a unique symbol.
  • The color palette adds to its distinctive appearance.

History of the New Orleans Saints Football Logo and What it is


Key Takeaways on the New Orleans Saints Logo’s History

  • The original logo, created in 1967, was a monochromatic fleur-de-lis design.
  • Several updates in 2000, 2012, and 2017 made the logo more modern while retaining its core identity.
  • The fleur-de-lis embodies royalty, prosperity, and a rich French heritage.
  • The current logo’s gold, black, and white colors represent nobility, loyalty, and simplicity.
  • Consistency, simplicity, scalability, and memorability make this logo iconic.

Frequently Asked Questions about the New Orleans Saints Logo

  1. Why did the New Orleans Saints choose the fleur-de-lis as their logo?
    The fleur-de-lis symbol connects the team to the historical and cultural heritage of New Orleans and French royalty.
  2. Has the Saints logo ever been controversial?
    Yes, it has a complex past, once being used as a symbol of punishment for slaves in Louisiana. However, it’s now embraced as a symbol of unity.
  3. When was gold added to the New Orleans Saints logo?
    Gold was added in 2000 to give the fleur-de-lis a more sophisticated look and to emphasize its historical association with royalty.
  4. Are there any notable mascots associated with the Saints logo?
    Yes, Sir Saint and Gumbo Dog are the team’s mascots, both wearing the logo and adding excitement to the team’s games.
  5. What makes the New Orleans Saints logo stand out among other NFL logos?
    Its unique fleur-de-lis symbol, consistent design, and connection to New Orleans’ rich heritage make it distinctive and memorable.